Our Annual Family/Clan Gathering. :) - Cristina Villas Hotel and Resort, Antipolo City.
Paparap-Papap. Love ko to. :]
Mcdonalds is one of the most successful restaurant/fast food chain in the whole world. McDonald’s restaurants are found in 119 countriies and territories around the world and serve 58 million customers each day, McDonald’s operates over 31,000 restaurants worldwide, employing more than 1.5 million people.
In Philippines, Mcdonalds became a very essential part of Filipino everyday lives Mcdonalds are everywhere. From TV ads, Billboards, tarpaulins and the restaurant itself. Mcdonalds advertisements in Philippines are very efficient and effective in promoting the restaurant. When making a TV commercial, they don’t focus the commercial on the products of Mcdonalds, instead they are promoting the whole company or the restaurant. The commercial shows the lives and the culture of Filipinos and how Mcdonalds affects it. These are some examples of Mcdonalds TV commercial in Philippines:
This is a typical Filipino family with three kids, one who is tightly knit who eats dinner together every night. The eldest, a daughter grows up and have a disagreement with the old folks and this seems to be during the hippie days and then she left home. The second, a son joined the military and went off to war. The youngest then leaves home and the once happy home is all quiet. The last scene is the reunion (with the kids and the grandkids) at the McDonalds and you can take it from there. Yes, just like old times
Now here is another one of those flashback and back-to-the-future McDo Commercials. This one also has the story in the song (again in Tagalog, sorry nothing with subtitles). But this one is another easy one to understand but of course a whole lot better with the interpretation. The title is I guess “First Love” and you can take if from there.
The story is if you don’t speak Tagalog is that the two guys were calling out the new hairdo (haircut) of the girl and they were bugging her to treat them for a McDo Cheeseburger, as the ad said, anything just to eat one.
Now after she paid for the burgers, she asked the guys if she looked good. But you guessed it, they were done complimenting her.
Here’s on the extreme end of that “burger, burger, burger” series of tv ads
Mcdonalds TV ads want to portray that Mcdonalds is not just a restaurant but an organization that builds moral example to the society. They became part of our lives since childhood although we can’t pronounce the word Mcdonald very well. When we became teenagers, mcdonalds served as a restaurant or a cool down place for friends hang out or “tambayan” and also a place for a couple to have a date.
i’m lovin’ it is an international branding campaign by McDonald’s Corporation. It was created by Heye & Partner, McDonald’s agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. It was the company’s first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es. The English part of the campaign was launched in Australia on September 21, 2003, the UK on September 17, 2003, and in the USA on September 29, 2003 with the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake, in which the slogan appears. The motion logo at the time (featuring the “M” zooming out and shining and the “i’m lovin’ it” (in different languages, usually in English) zooming to the “M”, leaving a trail) was produced by using Adobe After Effects and Adobe InDesign. Also, by September 3, 2003, McDonald’s selected more than 30 people to appear in new packaging for McDonald’s products, starting with a photoshoot taking place from September 3, 2003 until November 2003. They unveiled new “i’m lovin’ it”-themed packaging on December 8, 2003 and rolled it out worldwide throughout 2004 with the final delivery date being November 20, 2004. In January 2007, after a public casting call which received 15,000 submissions, McDonald’s selected 24 people to appear as part of the campaign. Images of those chosen, taken from September to December 2006, who had submitted a story and digital photograph which “captured … themes of inspiration, passion and fun,” appeared on McDonald’s paper bags and cups worldwide.
In Philippines, that’s LOVE KO ‘TO.
Sources:
http://en.wikipedia.org/wiki/McDonald’s_advertising
http://jatps.hubpages.com/hub/Philippine-TV-Commercials-Spotlight-On-McDonalds-Ads
Communication is a powerful tool to express your ideas and feelings. It helps to solve problems and misunderstandings. Every one of us must possess a good communication relationship with other people for a better community and stable society.
Companies and organizations, just like individual people must also possess good communication relationships throughout the people they cared about. Through the good relationships with them, companies/organizations earn the respect and trust of these people. They catch the attention and the heart of the people inside and outside of their companies. And they must maintain this good relationship to the people to continue patronize and believe their company. They must continue to portray a good image to the public for the company/organization become successful on their chosen fields and careers. And this is all about corporate communication.
According to the book Essentials of Corporate Communication by Cess van Riel and Charles Fombrun the term Corporate Communication can be defined as a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable starting points with stakeholders on whom the company depends. It’s clearly stated that Corporate Communication is a very important and essential thing not just for the company itself but also for the employees, partners and for the general public. Corporate communication creates a bond and a solid connection between the company and people.
Let me just discuss a situation where corporate communication helps a company to solve and face their problem.
“NO2MININGINPALAWAN” or no to mining in Palawan is a campaign issued by concerned citizens of the Philippines. They say that mining is not good for the environment and residents of Palawan Island. They trying to tell people that mining In Palawan ruin the lives of the people and the nature. The campaign was collecting signatures in support of its cause. In the other side of the story, Mining companies in Palawan starting to feel the effect of the no to mining in Palawan campaign, they know that this will be a very big and serious threat to their companies. In answer to this campaign, mining companies in Palawan such as the Coral Bay Nickel Corporation and Rio Tuba Nickel Mining Corporation use the print and new media to disseminate information about the truth about mining in Palawan. They’re proving that the campaign No To Mining In Palawan is using deception and disinformation to try to gain support and to tarnish the image of the mining industry.
Here you can see the poster of the campaign “No To Mining In Palawan”
To answer this campaign, Coral Bay Nickel Corporation and Rio Tuba Nickel Mining post an information advertisement on some local newspapers.
Also, some journalists wrote articles about the truth about mining in Palawan. Like this one, an article written by Mary Ann Ll. Reyes of the Philippine Star.
http://www.philstar.com/Article.aspx?publicationSubCategoryId=66&articleId=757119
This is one of the many importances of the corporate communication on a company/organization. Corporate communication helps a company in resolving problems and threats. Just like in this situation where these mining companies used crisis communication and media relation to disseminate the truth and falsify the information brought by thecampaign.